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Have you met Zofi yet?
Shop through conversation — with an AI that knows your style and searches every brand
Meet Zofi.
She remembers.
Your wardrobe, your purchases, your preferences, your budget.
She curates.
Finds the best picks from your favourites - plus indie labels, sustainable options, and the hidden gems you’d never find yourself
She simplifies.
Less thinking, less scrolling and stress. You do less for more.
Snippets of Zofi.
Zofi, I need something for a work Christmas party next week
I love these jeans, but I’m not sure about sizing
Got you. And by the way — these dresses would go perfectly with the heels you bought last month
From your past purchases, your best fit for this brand is a UK 10.
Here are a few options within your budget — and they all offer next-day delivery.
I want to try other brands… maybe smaller designers and something new
Love that. Here are some beautiful pieces from independent designers you might not have come across yet — alongside your favourites.
Why Zofi matters.
Zofi isn’t just about finding clothes.
She understands your style, your budget, your wardrobe, and the brands you care about.
She brings you pieces from established designers, independent makers, and the hidden gems you’d never discover on your own.
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It’s fashion discovery that feels personal, intuitive, and effortless.
Built with agentic AI — but made to feel human.
Zofi's Promise
Time back
No more endless scrolling.
Zofi filters thousands of products across brands and shows you only what’s relevant — saving you hours every time you shop.
Guidance
Zofi gives suggestions, advice, and alternatives.
She explains why something works for you, offers tweaks, and helps you make decisions with confidence — like a real stylist would.
Personalisation
Your style, your budget, your wardrobe, your habits — she remembers it all.
The more you talk to her, the better she gets at anticipating your needs and curating pieces that genuinely fit your life.
Smarter Shopping
From finding better prices to surfacing independent designers and sustainable options, Zofi helps you make choices that feel good — and last.